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Social Media Influencers

How Social Media Influencers Shape the World of Graphic Design As a graphic design student, I spend a lot of time on Instagram following various designers and influencers who share their creative journeys, tips, and techniques. While I don’t have a favorite, I’m always drawn to the way each person’s style and approach helps me expand my skills and find new inspiration. After reading that 60 Minutes piece on influencers, it got me thinking about how much impact these influencers actually have, not just on design but on marketing in general. What I’ve Noticed About Influencer Marketing One thing that stands out about influencers is how authentic they come across—at least, that's how it feels. Instead of slick, overly produced ads, the influencers I follow share real, behind-the-scenes content. Whether it’s a tutorial on Procreate, a breakdown of their latest project, or just a candid chat about creative burnout, it’s like getting a peek into their everyday lives as designers. That’s ...
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In today’s fast-paced digital world, brands must work harder than ever to create meaningful relationships with their consumers. Whirlpool, a household name in appliances, recognized this challenge and embraced an innovative approach to connect with consumers on a deeper level. Gone are the days when the only reason someone engaged with the brand was to file a complaint. Whirlpool’s “Every day, care” campaign changed the conversation, transforming the mundane into something impactful and emotional. Whirlpool’s research revealed that consumers often felt the care they provided their families through daily chores was overlooked. These tasks—like doing laundry, washing dishes, or cooking—felt repetitive, thankless, and unfulfilling. However, Whirlpool uncovered a deeper truth: these everyday tasks had tremendous value for families and communities. This insight laid the foundation for their “Every day, care” campaign. What did Whirlpool do right? Emotional Connection: Whirlpool shifted its ...
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 A day in my life using digital media looks like; waking up and checking my instagram business account for any updates with my followers and artists I follow. I save my favorite videos and pictures to sit later and practice refining my techniques for design. I dont use instagram or facebook for personal enjoyment, it is strictly business and I try to limit my time spent on it. I create posts that showcase my design projects and actually spend a lot of time creating the promotional material for my business. I dont like scrolling through social media and later realizing that I wasted hours in my instagram feed. I quit social media about 2 years ago because of the unhealthy relationship that I started to notice and only recently allowed myself to be back on it but strictly for professional means and promotion of my business. I feel like instagram is more suited for creatives and inspiration so that is the platform i focused on primarily. The other social media platforms seem to be ...
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