Nathaniel's Blog

In today’s fast-paced digital world, brands must work harder than ever to create meaningful relationships with their consumers. Whirlpool, a household name in appliances, recognized this challenge and embraced an innovative approach to connect with consumers on a deeper level. Gone are the days when the only reason someone engaged with the brand was to file a complaint. Whirlpool’s “Every day, care” campaign changed the conversation, transforming the mundane into something impactful and emotional. Whirlpool’s research revealed that consumers often felt the care they provided their families through daily chores was overlooked. These tasks—like doing laundry, washing dishes, or cooking—felt repetitive, thankless, and unfulfilling. However, Whirlpool uncovered a deeper truth: these everyday tasks had tremendous value for families and communities. This insight laid the foundation for their “Every day, care” campaign. What did Whirlpool do right? Emotional Connection: Whirlpool shifted its ...

 A day in my life using digital media looks like; waking up and checking my instagram business account for any updates with my followers and artists I follow. I save my favorite videos and pictures to sit later and practice refining my techniques for design. I dont use instagram or facebook for personal enjoyment, it is strictly business and I try to limit my time spent on it. I create posts that showcase my design projects and actually spend a lot of time creating the promotional material for my business. I dont like scrolling through social media and later realizing that I wasted hours in my instagram feed. I quit social media about 2 years ago because of the unhealthy relationship that I started to notice and only recently allowed myself to be back on it but strictly for professional means and promotion of my business. I feel like instagram is more suited for creatives and inspiration so that is the platform i focused on primarily. The other social media platforms seem to be ...