Social Media Influencers
How Social Media Influencers Shape the World of Graphic Design As a graphic design student, I spend a lot of time on Instagram following various designers and influencers who share their creative journeys, tips, and techniques. While I don’t have a favorite, I’m always drawn to the way each person’s style and approach helps me expand my skills and find new inspiration. After reading that 60 Minutes piece on influencers, it got me thinking about how much impact these influencers actually have, not just on design but on marketing in general. What I’ve Noticed About Influencer Marketing One thing that stands out about influencers is how authentic they come across—at least, that's how it feels. Instead of slick, overly produced ads, the influencers I follow share real, behind-the-scenes content. Whether it’s a tutorial on Procreate, a breakdown of their latest project, or just a candid chat about creative burnout, it’s like getting a peek into their everyday lives as designers. That’s ...